Power Email Marketing
Planning Promotions and Campaigns
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Don’t worry that you’re not a “great writer”- it simply isn’t necessary when it comes to
effective e-mail promotions. Great e-mail is 95% formula, and only about 5% creativity,
and anybody can handle the 5%. In fact, if you do have a talent for writing, you might just
find it a hindrance, especially if you would rather write “pretty” e-mails, instead of effective
ones.
Customers really don’t care how good your prose is. Once again, they are concerned with
one thing, and one thing only- what’s in it for them. With that in mind, the top three
reasons someone will open, read, and respond to your emails are…
They have a relationship with you. If the receiver knows you and can easily identify you as
the sender of the message, most likely they will open and read it.
Your offer is relevant to them right now. If they want your product or service at the time your
e-mail arrives, they will probably open and read it.
Your message offers them a good price on a product or service they want. Price sells
when it comes to e-mail, and a compelling offer, discount, or special gets messages
opened, especially if it’s found in the subject line.
Planning Your Email Promotions and Campaigns
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