Power Email Marketing
If you’re not asking for an e-mail address from every customer that comes into your
location, you are missing out on the greatest marketing opportunity available to you. How
can I make such a blanket statement? Simple.
No other path exists to your customers that gives you so much freedom, flexibility, and
power with so little investment of time, money, and resources.
No matter how you decide to ask, you absolutely must ask everybody. Every employee
who has contact with your customers must be trained on the importance of asking for the
e-mail address of each customer they interact with, and it all starts with you.
If you’re going to expect it of your people, you have to pave the way and demonstrate your
commitment to getting e-mail addresses. The best way to accomplish all of this is by
establishing a procedure, preferably more than one, for e-mail address collection.
Building Your Email List Is The First Step Toward
Developing A Laser-Focused Marketing Campaign
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